SOCIAL MEDIA INFLUENCER CAMPAIGN
Building on the concept of ‘The Wrong Kind of Busy,’ we expanded the idea into a dynamic global social media campaign, tailoring the message across cultures and platforms to showcase how HP’s new AI-powered PCs help people reclaim their time and focus on what truly matters.
ROLE: CREATIVE LEAD
Objective: Conceptualize innovative creative executions for the global social campaign rollout for HP’s new line of AI PCs.
“WRONG KIND OF BUSY’ Hero Film
When did work start getting in the way of work? Introducing ‘The Wrong Kind of Busy’, our first film partnership with HP, kicking off a global campaign for their new AI powered PCs. With the right tools, work doesn’t have to feel like work.