Role: Producer/Director/Camera Operator
Objective:
Document capability to acquire a run of sold out sneakers, transport them to Atlanta, have them customized by artist Jair, and deliver to Client in 72 hours.
I got a call Friday morning asking me to find 6 pairs of all white Air Force 1’s in specific sizes (tall order during supply chain shortages of 2021/22) and personally escort them to Jair in Atlanta that night, as it was too important to be left to overnight shipping. By Friday evening I was in at my hotel in Atlanta with my suitcase filled with exactly 6 pairs of AF1’s in the correct size run. The next morning I met up with Jair at his studio and we spent the next day and a half locked in - Jair customizing the shoes and me capturing the process. Sunday afternoon I was on a flight back to Chicago, memory card full, shoes in hand, ready to deliver to Client.